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Handbook of research methods for marketing management / edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle.
Published
Cheltenham, Gloucestershire : Edward Elgar Publishing Limited, [2021].
Call Number
658.8 H236 2021,e-book
Location
Songkhla
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Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
Author
Davis, John A.
Published
Singapore : Wiley, 2013.
Call Number
658.8 D262M 2013,e-book
Location
Songkhla
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